Smart Phone, Smart Shopping
“The future will be owned by those companies that harness technology to make the consumer shopping experience easy, efficient and fun”. This is the concluding prediction from Nielson’s retail forecast,...
View ArticleAn interlude with iPhone users uncovers insights for brands
Latitude Insight’s case study of iPhone users uncovered just what consumers find so fascinating about the iPhone, why they use that four-letter word – LOVE, and how brands can become part of this...
View ArticleNeedle in an Appstack
Apple’s iTunes App Store has in excess of 100,000 apps across a multitude of categories. There’s apps for fun, for making your life easier, for saving time, for sleeping better, for unleashing your...
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Pocket shopping via Smartphones: Are we ready?
While many iPhone users may pay for apps and download them directly to their phones, there is some reluctance to make other purchases via a mobile device. Concerns about security are an issue for many,...
View ArticleA sensitive issue – iPhone App Pricing
It’s widely recognised that the success of Apple’s iPhone has a lot to do with iTunes and the mammoth number of apps in the App Store. With more than 100,000 apps available across many categories, it...
View ArticleThe devil makes work for idle hands
Spare moments are spent on the web You’ve got two minutes to yourself and what is the first thing so many of us think about doing? Getting out our phone to check our email, post a tweet, update a...
View ArticleSort of, dunno, nothin
Let participants raise their own issues Don’t you love the one word answers you get from teenagers when you ask them how their day at school was? I’ve learned with my daughter that it’s far more...
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